Hi, I'm Elena!


I have been keenly sensitive to injustice from a very young age. I became a vegetarian 15 years ago because I loved animals and did not want to cause them suffering. In college, I was involved with animal rights activism, specifically animal testing. 

In 2018, I discovered the ugly truth of the fashion industry after watching the movie True Cost. I immediately changed her shopping habits, and since then have used my closet as a form of activism. 

Today, I spread the message of conscious consumerism, voting with your dollar, and limiting consumption through capsule wardrobes.